I first really understood the media years ago, when I had the opportunity to be part of a TV documentary. After months of filming, it finally aired, and I saw the final (much edited) broadcast. When the Producer asked me what I thought, I told her that overall, it was very good, but couldn’t they have put just a little more information that might help patients? 

Her answer was of much value to me. You see, they know that 37.6% of their viewers (some number like that), at that time and on that day, have already had >2 beers. Their show has only two purposes:

1. to keep these viewers awake
2. to make sure they don’t change the channel

I am thankful to that Producer to this day for that insight!